The app

You decide how much as you want to control

Some want to hand everything over, others want to decide every sentence. The app has three levels of control, and you can switch between them whenever you like.

What does autopilot mean?

With autopilot, Shark AI plans, creates, publishes and adjusts your marketing for you. It moves the budget to where it works, so the money is spent on what gets results. You don't need to log in every day for things to happen.

Not everyone wants to let go of everything. That's why there are two other levels. You can answer six short questions and approve the campaign Shark AI builds, or you can control text, image, audience and budget entirely yourself. You're not locked into one choice.

Many start with the six questions to get to know how Shark AI thinks, and move to autopilot once they see that it works. Others always want the final say. Both are perfectly fine, and the price follows the level you choose.

Three levels of control

1. Autopilot

Shark AI plans, creates, publishes and adjusts. The budget is moved to where it works.

2. Six short questions

You answer six questions, Shark AI builds the campaign, and you approve it before it goes live.

3. Full control

You control text, image, audience and budget yourself. Much simpler than Ads Manager.

The six questions

  1. 1

    What and why

    What do you want to promote, and what is the main goal: sales, enquiries, traffic, engagement, app downloads or awareness?

  2. 2

    Who

    Who is the audience, and where are they? You can choose up to five locations.

  3. 3

    What you want to say

    What is the message, and what voice and tone do you want: simple, clear or friendly, with or without emojis?

  4. 4

    Budget and timing

    Choose a daily or total budget, and whether the campaign should run continuously or for a set period.

A good fit for people who want to choose for themselves

  • Want to hand it all over? Choose autopilot, and Shark AI takes care of most things.
  • Want to approve first? Answer six questions, and see the campaign before it's published.
  • Want to decide the details? Full control puts text, image, audience and budget in your own hands.
  • Not sure what you want? Start somewhere and switch level once you've found out what suits you.

Questions and answers

What is the difference between “You're in control” and “Autopilot”?

With “You're in control” (NOK 499/month excl. VAT) you approve everything. “Autopilot” (NOK 799/month excl. VAT) publishes automatically, moves the budget, takes changes in everyday words and gives priority support.

Can I switch level of control later?

Yes, you can switch between the three levels of control whenever you like.

Is full control the same as Ads Manager?

You control the same things, like text, image, audience and budget, but in a much simpler way than in Ads Manager.

Who decides the budget on autopilot?

You decide how much you want to spend, and pay it directly to Meta from your own ad account. Shark AI suggests an amount and moves the money to where it works.

Find the level that suits you

Start with what you're comfortable with, and switch whenever you like.