Local visibility
Google Business Profile: how to put your business on the map
How to create a free Google Business Profile so your business shows up on Google Maps and in local searches. Step by step, plus what many people forget.
Blog
Marketing tips, in plain language
Practical advice on advertising and marketing on Facebook, Instagram, Google and other channels – written for people who run a business, not for marketers.
Pricing and budget
What does Google Ads cost? How the pricing works
What does it cost to advertise on Google? How cost per click works, why some keywords are expensive, and how a small business can get the most out of its budget.
Tips and advice
Marketing for small businesses: 10 tips that work
Ten concrete marketing tips for small businesses with little time and budget. From your Google profile and reviews to ads that actually bring in customers.
Social media
How to advertise on Instagram: a simple guide for businesses
How to advertise on Instagram as a business: the difference between boosting a post and using Ads Manager, which formats work, and common mistakes to avoid.
Social media
TikTok ads for businesses: are they right for you?
Is TikTok only for young people? How TikTok ads work for businesses, who they suit, and how to make videos that don’t look like adverts.
Tips and advice
What is SEO? A simple explanation for business owners
What is SEO, and why does it matter for your business? A simple explanation without jargon, with five things you can do yourself to be easier to find on Google.
Pricing and budget
What does it cost to advertise on Facebook and Instagram?
What does it cost to advertise on Facebook and Instagram? How the price is set, what makes ads expensive or cheap, and how much a small business should start with.
Channels
Facebook ads or Google Ads – which suits your business?
Should you advertise on Facebook and Instagram or on Google? We explain the difference simply, and which channel suits different types of business best.
Getting started
Marketing agency or do it yourself? How to choose
Should you use a marketing agency or handle your advertising yourself? Here are the pros and cons, and the questions to ask before you choose an agency.
Local marketing
7 ways to get more local customers with advertising
Run a local business? Here are seven concrete tips for using online ads to get more customers in your area – without a big budget.
Good ads
What makes a good ad? 6 things that make people stop
Why do people stop at some ads and scroll past others? Here are six simple tweaks that make your ads better on Facebook, Instagram and TikTok.
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